Take Flight - Spitfire Inbound Podcast
Marketing in today’s economy is tough. Generating high-quality leads that convert into customers is even tougher.
Join Motso, Candice, and Julia as they host chats with industry experts, Spitfire team members, and each other about the latest digital marketing trends and topics. They also dive into what it’s like to work in a marketing agency and explore why the Inbound Marketing methodology really works.
Whether you're a marketing enthusiast, HubSpot curious, a business owner, or just looking to learn more about inbound marketing, this podcast is for you!
All Episodes
EP 19: AI in Business: Unlocking Strategy, Efficiency & Growth | Spitfire Take Flight Podcast
<p><br></p> <p>In this episode of the <em>Spitfire Take Flight Podcast</em>, we explore the evolving role of AI in business and how it's revolutionising strategy, marketing, and decision-making. Hosted by Spitfire’s Strategic Director Alison Leishman, this discussion explores how artificial intelligence is no longer just a tool for automation—but a powerful engine for insight, intent decoding, and decision-making.</p> <p> What You’ll Learn:</p> <li><p>How businesses can use AI to decode customer intent</p></li> <li><p>The real-world benefits and challenges of integrating AI into strategy</p></li> <li><p>Why aligning AI with your marketing funnel is critical</p></li> <li><p>Ethical considerations in driving engagement when using AI for businesses </p></li> <li><p>Practical tips for adopting AI efficiency in your content and sales workflows<br></p></li> <p>Whether you're a strategist, marketer, or business leader, this episode provides <strong>actionable insights</strong> on leveraging AI to boost business performance, sharpening your AI Compass for smarter insights — today and into the future.</p> <p><br></p> <p>🎧 Tune in to stay ahead of the curve in a rapidly changing digital world. 👇 Don’t forget to like, comment, and share if this inspired your next strategy meeting!</p> <p><br></p> <p>#TakeFlightWithSpitfire ✈️ #AIinBusiness</p> <p><br></p>EP 18: Generative Engine Optimisation: The SEO Evolution You Can’t Ignore
<p>In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now: <strong>GEO—Generative Engine Optimisation</strong>.</p> <p><br></p> <p>We’re diving into:</p> <ul> <li></li> <li>What is GEO? And why traditional SEO may no longer be enough<br></li> <li></li> <li>AI & SEO: How AI-powered tools like ChatGPT, Gemini, and Perplexity are shaping the future of search<br></li> <li></li> <li>Practical Generative Engine Optimization strategies to stay visible in zero-click search environments<br></li> <li></li> <li>Real-world examples of GEO success<br></li> <li></li> <li>The role of storytelling and intent in AI rankings<br></li> <li></li> <li>How tools like HubSpot can help decode user behaviour and optimise content across channels<br></li> </ul> <p>🔔 Subscribe for future episodes that keep your inbound strategy sharp and search-ready. 👇 Don’t forget to like, comment, and share if this helped your SEO game.</p> <p>#TakeFlightSpitfire </p>EP 17: Breaking Boundaries with the Halo Queens
<p>In this episode of the Spitfire Take Flight podcast, we delve into the inspiring journey of the Halo Queens, the first all-girls team from Garsfontein High School to make waves in the robotics world. Competing in the 2023/2024 FIRST LEGO League Masterpiece Season, they emerged victorious at the Gauteng South Regional Competition and clinched second place at the South African National Competition. Now, they are set to represent South Africa on the international stage at the FIRST LEGO League Open European Championships in Bodo, Norway.</p> <p><br></p> <p>Join us as we explore their incredible achievements, including their mission to democratize robotics education across South Africa. The Halo Queens are not only building robots but also building a brighter future by creating a comprehensive website dedicated to promoting robotics in schools. This resource aims to educate parents, teachers, and students on starting robotics programs, listing schools involved in robotics, and facilitating the donation of pre-loved robotics equipment. Discover how these young innovators are making a significant impact and paving the way for more learners to engage in the exciting world of robotics.</p> <p><br></p> <p><strong>If you’d like to know more about Spitfire Inbound, hit </strong><a href="https://hubs.la/Q01zhSQ80" rel="nofollow"><strong>this link</strong></a></p> <p><br></p> <p><strong>Or follow us on social media </strong><a href="https://www.linkedin.com/company/10826908/admin/" rel="nofollow">@SpitfireInbound</a></p> <p><br></p> <p><strong>Guest social media handles:</strong></p> <p>Helo Queens Email: click <a rel="nofollow">this link</a></p> <p><br></p> <p> </p> <p><br></p>
EP 16: Texpand Robotics and the importance of STEM Skills in South Africa
<p>Did you know that fewer than <a href="https://www.dailymaverick.co.za/opinionista/2022-07-14-investing-in-stem-education-and-building-scientific-capacity-is-critical-for-africa/" rel="nofollow">2% of African students under 18 years complete school with vital Science, Technology, Engineering and Mathematics </a>(STEM) skills. As South Africans, we greatly appreciate any chance we get to contribute to the education of our youth, particularly in the significant and fulfilling field of STEM careers.</p> <p> Recently, Spitfire Inbound made a partial sponsorship contribution towards Texpand, a Cape Town-based robotics team, for their participation in an international competition, The First Tech Challenge (FTC), held in Texas in April 2023. </p> <p>In our latest podcast episode, we had the opportunity to chat to Michelle Buckle, the volunteer team coach of Texpand, and two esteemed students from Texpand, Ethan Buckle and Matthew Greenwood, about this incredible experience. </p> <p><br><a href="https://hubs.la/Q01zhSQ80" rel="nofollow"><br></a>.</p> <p><br></p> <p><br></p>