EP 18: Generative Engine Optimisation: The SEO Evolution You Can’t Ignore
Take Flight - Spitfire Inbound Podcast
<p>In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now: <strong>GEO—Generative Engine Optimisation</strong>.</p>
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<p>We’re diving into:</p>
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<li>What is GEO? And why traditional SEO may no longer be enough<br></li>
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<li>AI & SEO: How AI-powered tools like ChatGPT, Gemini, and Perplexity are shaping the future of search<br></li>
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<li>Practical Generative Engine Optimization strategies to stay visible in zero-click search environments<br></li>
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<li>Real-world examples of GEO success<br></li>
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<li>The role of storytelling and intent in AI rankings<br></li>
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<li>How tools like HubSpot can help decode user behaviour and optimise content across channels<br></li>
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<p>🔔 Subscribe for future episodes that keep your inbound strategy sharp and search-ready. 👇 Don’t forget to like, comment, and share if this helped your SEO game.</p>
<p>#TakeFlightSpitfire </p>